Webinar: 7 Steps for Publishers to Get Started With Artificial Intelligence
Sponsored by: Boomtrain
Speakers: Sam Ho, CEO, UpOut; Nick Edwards, CEO & Co-founder, Boomtrain
Traditional marketing analytics tools provide perspective into yesterday’s performance. But, in order to continuously adapt and improve upon the customer journey in real-time, we need to be able to see into the future. What content will interest our customers? Where will be the best place to engage them? What will be the best time to reach out?
To answer these questions, marketing platforms have started evolving beyond standard rules engines to integrate AI and machine learning technologies. This webinar will explore how media and content businesses are using AI to lift sessions and pageviews, boost open and click rates, and maximize audience conversions. Speakers will share best practices for getting started with these new solutions and common mistakes to avoid when embarking on the AI path.
A few things you’ll learn from this webinar: