Click above/below to view this webinar, originally offered as a session at the 2012 Publishing Business Virtual Conference & Expo.
When Technology Review's Jason Pontin called publishers' love of apps a "delusion," he joined other skeptics wondering if the time and expense of app development is really worth it, especially if the future lies with HTML5 and the mobile Web.
While some are moving beyond the "walled garden" approach of the app marketplace, others see it as the best cure for the discoverability challenge. This panel will examine the viability of apps in today's market.
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