Are Your Audience-Building Efforts Suffering Due to Consumer Privacy Concerns?

February 2, 2012

• Presented By: Publishing Executive
• Sponsored By: TRUSTe
• Duration: One hour

• Speakers: Tina Hou, Director of Product Marketing, TRUSTe; Lou Ann Sabatier, Principal, Sabatier Consulting

• Moderator: Noelle Skodzinski, Editorial Director, Publishing Executive

• Click Here: Are Your Audience-Building Efforts Suffering Due to Consumer Privacy Concerns?


Few greater priorities exist for publishers today than growing their audiences, across multiple platforms, for both paid-content revenue and lead-generation efforts.

Especially as more and more audience-acquisition efforts are conducted via digital methods, customer privacy and mistrust over the potential use of their personal data have been growing concerns, and can throw a wrench into otherwise effect audience-development initiatives.

Join Publishing Executive for this thought-provoking and solution-driven webinar that will explore:

• The effects of consumer mistrust on your ability to capture subscribers and data
• Privacy issues and concerns that have escalated with the advent of mobile apps and digital editions, as well as the use of social media to build audience
• Tactics you can use to alleviate your audience's concerns over privacy and, therefore, help grow your audience
• The importance of creating and communicating privacy policies, for all platforms, including social media and mobile apps, that can actually help your audience-acquisition efforts
• How you can optimize landing pages to increase audience comfort levels with sharing data

Click here to view this free webinar today!