Innovative Strategies for Growing & Monetizing Your Audience
Sponsored by: PostUp
Speakers: Brian O'Leary, Principal, Magellan Media; Eric Shanfelt, Founder, eMedia Strategist; Grant Johnson, Audience Development Director, PostUp
Content might be king, but audiences are what pay the bills. As publishers have sought to diversify their revenue streams through digital products, events, marketing services and more, growing highly-qualified audiences is more important than ever. Of course audience acquisition in the digital and mobile era calls for new strategies and tactics.
This Publishing Executive webinar will explore how leading publishers are growing data-rich audiences, as well as how they’re monetizing these audiences in new ways.
Tune in to learn:
• Online audience growth tactics that are getting results, including email acquisition funnels, social media techniques, and SEO.
• The relationship between content strategy and audience development.
• Top skills needed for executing successful audience acquisition in the digital age.
• How the growth of distributed content (such as Facebook Instant Articles) will alter publishers’ audience acquisition strategies.
• How publishers are using audience data to drive revenue in new ways.