How Publishers are Using Email to Develop & Monetize Audiences
Sponsored by: PostUp
Speakers: Robert Schultz, VP of Business Intelligence, ALM; Keith Sibson, Vice President, Product & Marketing, PostUp
Not all audiences are created equal. That’s the lesson many publishers are learning as they hone in on the segments of their audiences that yield the biggest returns. Engaged audiences that publishers have a direct line of contact with are proving most fruitful.
This webinar will explore why email is a powerful tool for publishers and how leading publishers are using email marketing to grow core audiences and monetize audience more effectively.
Attendees will learn:
• Why email audiences hold a high value for publishers and the keys to successful email programs
• How ALM is capturing audience information and building targeted marketing lists
• Why behavioral data and targeted email campaigns drive efficiency and revenue
• Best practices for ensuring quality email UX regardless of device